Web Standards
The web standards philosphy is central to our approach to creating websites. Put simply, it means we always use code that conforms to W3C standards.
By ensuring our sites conform to these standards we feel confident that you will get a site that not only works in all browsers but one that responds well when new browsers and devices come onto the market. You will get the benefit of a site that conforms to Web Accessibility guidelines and one that is built using a solid and well-supported methodology.
Furthermore, sites built this way are far more likely to achieve better page rankings in Google and the other major search engines.
To find out more please visit the following sites The Web Standards Project
or the Web Standards Group.
Or here, Jeffrey Zeldman article – Business week


